J Balvin Formula 1 Event

J Balvin Formula 1 Event

I was brought on to create and animate chromed 3D objects as part of a visual style guide for a J Balvin's event in Las Vegas during Formula 1 weekend. The creative direction reflects a darker, more minimal interpretation of J Balvin's current era. The chrome elements pay homage to his “Rayo” motif while incorporating visual nods to Formula 1, including checkered flag patterns and high-gloss finishes, blending music and motorsport culture in a bold, modern aesthetic.