SIRIUSXM, NEW YORK, 2024
Event Identity
Marketing
Motion
Illustration
On this project, I was tasked with transforming the visual identity of LIFE with John Mayer on SiriusXM to reflect a Thanksgiving theme while maintaining the essence of John Mayer's existing brand. The design carefully balances warm, autumnal tones and a set of thanksgiving motif illustrations—without overpowering the channel's signature aesthetic. By blending these festive details with the original branding, the final artwork creates a seamless, holiday-inspired look that feels both fresh and familiar to John Mayer's audience.
Credits
Created at T&P
Role: Designer & Motion
ECD: Ben Shuttes
CD: Adriana Torres
Copy: Reagan Ward
Music: John Mayer
VO: John Mayer
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LIVE
Here it is live on one of the biggest screens there is, generating over 1.5 million daily impressions.